you don’t need to be “special” to be successful
...just a little interesting
What if I told you that most successful business owners aren’t that special?
They may make a lot of money, employ a lot of people, or have a lot of connections.
But if you look at their lives, a lot of them are kind of… ordinary.
They don’t have genius intellect.
They don’t have perfect genetics.
And don’t have big personalities.
I used to think that posting online and owning a business was reserved for people who had the“it” factor.
I thought that if I tried to do anything online, people would see how ordinary I was and promptly tell me:
But since I’ve started taking my online business seriously, I’ve seen so many examples of “ordinary” people finding community and success on the internet.
So, what do I mean by ordinary?
I mean people like you and me.
People who have kids.
People with and without degrees.
People who weren’t at the top of the class or team.
People who don’t have their life all figured out.
If anything, your “ordinaryness” can/will be the key to your success.
But why is that the case?
why being special is overrated
When social media started taking off, it was made for ordinary people.
Your relatives posting embarrassing pictures from the family reunion on Facebook.
Your friend posts about what they had at lunch at the cafeteria on Instagram.
You posting a random thought you had on Twitter.
But now that social media has evolved (or devolved, some would say), it’s seemingly all about showing how perfect and special you are.
Post about your perfect trip, job, partner, sandwich, coffee, or whatever.
Everything is sickly perfect.
Everyone is clamouring to show everyone else how perfect their life is, regardless of whether it’s real or not.
And with AI on the rise, it’s getting harder and harder to find any sense of authenticity or ordinary left on any platform.
This is why there’s been a mass exodus of people leaving social media.
They’re tired of seeing special people all the time.
And that’s where the advantage of being ordinary comes in.
Make a Bag Being Basic
Special people are unattainable and unrelatable. And although they will have a following because of the thing that makes them special, it’s shallow.
Ordinary people can make connections with folks.
They’re not trying to be perfect all the time. They’re sincere and honest.
And there will always be people ready to support sincere and honest folks.
However, it’s important to make the distinction that being ordinary doesn’t mean cookie cutter.
We’re human. So, we all have unique quirks and things that make us interesting.
Your success online meets at the crossroads of your ordinariness and what makes you interesting.
That’s what draws people in.
okay, but where do i start
Easy.
Simply start using social media like it was first intended.
Showcase your everyday life. Talk about your opinions and views of the world. Display your imperfections.
I know it can be jarring to see online, but once you do it for a while, it will feel like a creative outlet.
Eventually, you start finding people just like you.
Once you start connecting with people, they’ll start sharing their pain points. Or maybe they’ll ask for your advice on something you’ve talked about before.
Then, more people will start asking you about that one particular thing.
And that pain point or question is what you build your business around.
I’ll go into more detail on this soon.
But what’s most important is that you don’t sell yourself short and delay starting that business because you think you're not special enough.
Because being special doesn’t matter. Being you does.
Till next time xx
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